The Hollywood Sign (formerly the Hollywoodland Sign) is a landmark and American
cultural icon located in Los Angeles, California. It is situated on Mount Lee, in
the Hollywood Hills area of the Santa Monica Mountains. The sign overlooks Hollywood,
Los Angeles.
"HOLLYWOOD"
is spelled out in 44 foot (13.4
m ) tall white capital letters and is 352 feet (107.3 m ) long. The sign was
originally created in 1923 as an advertisement for a local real estate development,
but due to increasing recognition and symbolism, the sign was left up. The sign
has been a frequent target of pranks and vandalism across the decades, but it has
since undergone restoration, including the installation of a security system to
deter vandalism. The sign is protected and promoted by The Trust For Public Land,
a non-profit organization, while its site and the surrounding land are part of Griffith
Park.
From the ground,
the contours of the hills give the sign a wavy appearance. When observed at a comparable
altitude, the letters appear nearly level.
The sign makes
frequent appearances in popular culture, particularly in establishing shots for
films and television programs set in or around Hollywood. Signs of similar style,
but spelling different words, are frequently seen as parodies.
The sign was
erected in 1923 and originally read "HOLLYWOODLAND." Its purpose was to
advertise the name of a new segregated housing development in the hills above the
Hollywood district of Los Angeles. H.J. Whitley had already used a sign to advertise
his development Whitley Heights, which was located between Highland Avenue and Vine
Street. He suggested to his friend Harry Chandler, the owner of the Los Angeles
Times newspaper, that the land syndicate in which he was involved make a similar
sign to advertise their land. Real estate developers Woodruff and Shoults called
their development "Hollywoodland" and advertised it as a "superb
environment without excessive cost on the Hollywood side of the hills."
They contracted
the Crescent Sign Company to erect 13 letters on the hillside, each facing south.
The sign company owner, Thomas Fisk Goff (1890–1984), designed the sign. Each letter
was 30 feet
(9.1 m ) wide
and 50 feet
(15.2 m )
high, and the whole sign was studded with some 4,000 light bulbs. The sign would
flash in segments: "HOLLY," "WOOD", and "LAND" would
first light up individually, then the whole sign would light up. Below the Hollywoodland
sign was a searchlight to attract more attention. The poles that supported the sign
were hauled to the site by mules. Cost of the project was $21,000, equivalent to
$295,189 in 2016.
The sign was
officially dedicated in 1923. It was intended only to last a year and a half, but
after the rise of American cinema in Los Angeles during the Golden Age of Hollywood,
the sign became an internationally recognized symbol and was left there.
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